Regularly updating your site with sharable content such as upcoming events, image galleries, and blogs gives your audience an idea about who you are and what you do. Engage with your audience by including actionable items such as a newsletter signup form and social media icons that link to your organisation’s profile. A well-maintained website helps promote your brand, work, and mission. Remove information that is out-of-date and conduct a site audit to track issues and errors on your site. Do this regularly so that you can provide your visitors with the best possible user experience. Website maintenance is important for all organisations, both big and small. Regularly maintaining your site will improve performance and provide a safe and secure environment for your visitors.